Mobile Advertising has reached that point of importance where the
growth of a business largely depends on it. This is true even for brick
and mortar stores in an age where almost every individual is married to
his or her mobile. In fact, with consumers preferring to trust Google
Maps on their mobiles rather than bystanders to guide him to the nearest
business, an online presence of the business is an absolute must. The
lower priced models of smartphones have created a boom in the mobile
phone industry and landed a mobile at the hands of almost every
consumer. Taking the example of just the Indian context, in the third
quarter of 2013, the market for smartphones grew by 229%. More
importantly, the growth is sustainable. This article looks into various
phases of a business where Mobile Advertising plays a key role now.
Promotions
Once your business has been set up, the first task is to launch a
promotional campaign so that the consumers become aware. There has
hardly been any advertising medium with a penetration as deep as Mobile
Advertising. Never in the history of Advertising has a medium been
bestowed with the power of reaching the consumers irrespective of where
they are. Since the mobile is a constant companion, the recipients of
Mobile Ads are within reach at all times. Mobile Ads also do not suffer
from geographic boundaries and users from all over the world can be
targeted.
Consumer Acquisition
Once the
news about the business has been spread, it is time to actually acquire
the consumers. The role of advertising in the competitive world does
not end with mere blowing of the trumpet. Its tasks have extended into
actually initiating an interaction with the consumers. Since the mobile
is the only device from where an ad can prompt the user to start an
immediate interaction through instant messages or even one touch calls, a
Mobile Ad is best placed for the same. Mobile Advertising is working
wonders for local businesses all over the world. According to reports by
Google, each day over 57% of smartphone users rely on their mobiles to
search for relevant businesses in their locality. Imagine what an ad of
your business can do at such opportunities.
Sales
Starting an interaction is only halfway through the process of
business. Getting the consumer to actually buy is the most important
step. For ecommerce sites, the importance of Mobile Ads is established
beyond doubt as internet users are increasingly shifting to their
mobiles to make purchases. Even for brick and mortar businesses, the
fact to be considered is that more than 50% of the mobile users make an
online search for a product or service when they require it on an
immediate basis. This urgency of the user can be easily converted to
sales by a Mobile Ad.
Brand Enhancement
Once a business has started making profits, it is time to enhance the
reputation of the brand. Constant positioning of the brand symbols like
logos, symbols, etc. are steps taken for brand enhancement. Mobile
Advertising not only places the brand symbols at the lap of the
consumers but also facilitates interaction.
Media experts had
been talking about a time when an association with a Mobile Advertising
Agency would become an absolute necessity. That time has arrived now. If
your brand is yet to be on the Mobile Advertising bandwagon, it should
be among the first things to be done in today’s proposed activities.