Marketers call sms marketing a very personalized form of marketing. People always carry their mobile phones along and can read a marketing message anywhere. This is not the case with traditional marketing medium like print and television. The other factor which has made sms marketing popular is the speed of execution. A marketer can set up a campaign within a few minutes and the campaign is up and running. A marketing message can be sent to thousands of people within a few minutes. If you want to send a message before the Christmas season announcing your discount store and do not have enough time for a traditional campaign, try out sms marketing and you can see the results quickly. A hype can be created using mobile marketing targeting the youth.

If you want a viral effect you can offer virtual freebies like pictures & ringtones to your target group. If it is exciting, you can expect thousands of requests and the message will be forwarded among friends and peers. You have achieved your objective. MMS marketing has taken mobile marketing to a new level. With sophisticated mobile phone launches happening every day, marketers are snatching this opportunity and moving to picture messages with a cool message. This strategy is becoming explosive and people are adopting it very quickly. There is a convergence of social media and marketing. Marketers place promotional messages on Facebook and Twitter which are accessible on mobile phones. The mobile marketing phenomenon is starting to pick-up and there are fair chances that in the coming decade it will be more
popular than traditional marketing methods.

Mobile marketing is not only used for sending marketing messages. It can be used for competitions and lucky draws which are also a subtle way of marketing a product. Advertising and marketing firms are quickly building up competency in mobile marketing and pushing the services to their clients. In this tough business scenario clients are also seeing the benefits of mobile marketing and subscribing to it. They are getting a higher ROI than traditional media. All these factors are adding up to the -Hype’ in mobile marketing.

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HNWIs population and wealth is growing at a very fast rate when compared to the global and Asia-pacific average. The wealth of HNWIs in Singapore is growing at 35.6%, whereas wealth of HNWIs is growing at 17.1% globally and 25.8% in APAC. The population of HNWIs is growing at 35.6% in Singapore, whereas it is growing at 18.9% globally and 30% in APAC. The growing wealth and population of HNWIs in Singapore provides a huge opportunity for wealth management companies. It is imperative for wealth management companies to know the changing needs and behavior of HNWIs in order to increase their profitability and customer base.

HNWIs in Singapore are demanding frequent personal interactions with their wealth managers. They want their managers to possess better product knowledge, be open to new ideas, and personally interact with them on a regular basis. They want them to understand their needs and the risk associated with a particular investment product. One of the major reasons why HNWIs change their wealth managers is their failure to understand the needs of clients.

The growing population of HNWIs in Singapore is providing a huge opportunity for wealth management firms to increase their revenues and customer base. The main purpose of this report is to study the changing needs and behavior of HNWIs in Singapore. It also aims to study their investing patterns and the factors, which will drive HNWIs wealth and the challenges faced by wealth management firms.

Scope of the report
Market Overview
This section discusses the market size and segmentation of the wealth management industry as a whole, and segmentation of the wealth of HNWIs in Singapore based on the way they have accumulated it, and the different asset classes and geographies in which they invest it.

Market Dynamics
This section discusses the trends related to changes in the needs and demands of HNWIs in Singapore as well as the factors that are driving wealth creation in the country. It also discusses the investments made by HNWIs in different asset classes and the challenges faced by the wealth management firms.

Trends of HNWIs in Singapore
This section discusses the varying demands of HNWIs based on their age group and the criteria they follow to choose their wealth managers. This section also discusses what asset classes are favored by HNWIs in Singapore.

Business case study
The case study discusses the measures taken by Oversea-Chinese Banking Corporation (OCBC) Bank based in Singapore, to improve customer service by streamlining its operations and save time on managing client information.

Company Profiles
This section describes companies offering wealth management services in Singapore, and includes an overview, primary business, wealth management operations in Singapore, strategies followed by them and recent developments related to wealth management operations in India

What makes our report unique?
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MarketsandMarkets provides clients with ground breaking marketing research. M&Ms unique research methodology and expert analytical capabilities will provide you the tools to apply the best marketing practices to your Financial Institution.

Ensure that your strategy is viable:
Our study will help you examine the breadth of possibilities you may encounter when planning future strategies and product launches. It will help you create plans that are resilient enough to meet the full range of unanticipated events.

Discover new opportunities:
This market research study will forecast the future roles, uses, and acceptances of new products, services, and applications emerging in the marketplace. It will identify opportunities where companies can get a leg up on the competition.

Key questions answered
How Singapore HNWI offers opportunity to the wealth management firms.
Needs, demands and behavior of HNWI in Singapore
Factors which will drive the growth of wealth in Singapore
Challenges faced by wealth management firms
Trends of HNWI in Singapore
What are the major drivers and opportunities in the market?

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The analysts working with MarketsandMarkets come from renowned publishers and market research firms globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies.