Emails have a higher Open Rate in Mobiles

Promotional emails have always been considered a part of advertising on
the desktop. However, as mobile technology advances, more and more
users prefer to open emails in their mobile phones. Movable Ink’s Q1
2014 report on consumer device states that 66% of the emails were opened
in handheld devices like smartphones and tablets. Since most mobiles
can open emails (even those with graphics), users do not wait to reach
their desktops to check mails. In fact, since the mails can now be read
as and when they arrive, the concept of “checking emails” can be said to
have become obsolete. Thus, Mobile Advertising in India, along with the
world, will become the sole platform for promotional emails.

Viral Videos to Become an Important Medium

Various applications in smartphones allow sharing of media between the
users. In a continuation of Social Media Optimization, advertisers are
now utilizing this platform with viral videos. When the sharing of media
was made free by such applications, it gained huge popularity and it
was only a matter of time before advertisers took notice. Though the
medium is not being fully utilized at the moment, and promotional
aspects are only discreetly entered most of the times, it is not long
before the sharing of viral videos through mobiles becomes a regular
medium of Advertising.

Target Smartphones More than Tablet PCs

Some advertisers have been targeting Tablet PCs (Tabs) separately.
Owing to their bigger screens, Tabs facilitate ads with larger graphics.
However, the buying trends clearly show that smartphones clearly rule
over the Tabs. According to a report by Snapdeal, smartphones form 23%
of all the mobile phones sold. The dominance of smartphones is due to
the fact that most of the smartphones are capable of all the functions
that can be carried out on a Tablet. Smartphones, due to the smaller
sizes, are more convenient to carry than the larger Tablets. Thus, it
would be a good idea to invest more in ads customized for smartphones
than ads made for Tabs.

Single Device for all Purposes of Communication

The mobile phone is increasingly becoming the single device for all
forms of communication for the user. The modern user also uses the
mobile for a range of other purposes like online shopping, paying bills,
etc. The importance of the device is such that it has become an
unfailing medium to reach the user at all times. A notification on the
mobile, a banner on the page the user is reading, etc. are sure to catch
his or her attention. As we proceed into the mid of 2014, we have more
and more audiences who now rarely use the other devices for online
communication and transactions.

Higher Internet Speeds

India is all set to completely embrace the higher speeds of 4G in place
of 3G. This would mean that the heavier banners, which took higher
durations of time to load, will also be loaded instantly. Thus,
full-fledged online ads can also be created for Mobile Advertising
Campaigns.

The Mobile Advertising Platform is known for its
personal touch. With users increasingly using their smartphones for all
their online tasks, this personal touch has also increased in intensity.
2014 continues the precedents shown in the earlier years, thereby
increasing the scope of Mobile Advertising in India.

Promotions

Once your business has been set up, the first task is to launch a
promotional campaign so that the consumers become aware. There has
hardly been any advertising medium with a penetration as deep as Mobile
Advertising. Never in the history of Advertising has a medium been
bestowed with the power of reaching the consumers irrespective of where
they are. Since the mobile is a constant companion, the recipients of
Mobile Ads are within reach at all times. Mobile Ads also do not suffer
from geographic boundaries and users from all over the world can be
targeted.

Consumer Acquisition

Once the
news about the business has been spread, it is time to actually acquire
the consumers. The role of advertising in the competitive world does
not end with mere blowing of the trumpet. Its tasks have extended into
actually initiating an interaction with the consumers. Since the mobile
is the only device from where an ad can prompt the user to start an
immediate interaction through instant messages or even one touch calls, a
Mobile Ad is best placed for the same. Mobile Advertising is working
wonders for local businesses all over the world. According to reports by
Google, each day over 57% of smartphone users rely on their mobiles to
search for relevant businesses in their locality. Imagine what an ad of
your business can do at such opportunities.

Sales

Starting an interaction is only halfway through the process of
business. Getting the consumer to actually buy is the most important
step. For ecommerce sites, the importance of Mobile Ads is established
beyond doubt as internet users are increasingly shifting to their
mobiles to make purchases. Even for brick and mortar businesses, the
fact to be considered is that more than 50% of the mobile users make an
online search for a product or service when they require it on an
immediate basis. This urgency of the user can be easily converted to
sales by a Mobile Ad.

Brand Enhancement

Once a business has started making profits, it is time to enhance the
reputation of the brand. Constant positioning of the brand symbols like
logos, symbols, etc. are steps taken for brand enhancement. Mobile
Advertising not only places the brand symbols at the lap of the
consumers but also facilitates interaction.

Media experts had
been talking about a time when an association with a Mobile Advertising
Agency would become an absolute necessity. That time has arrived now. If
your brand is yet to be on the Mobile Advertising bandwagon, it should
be among the first things to be done in today’s proposed activities.