Some of the latest techniques used by these advertisers are as follows:

Consumer Advertising
– This technique is informative as well as persuasive in nature. It is
used by a full service advertising agency, to advertise the FMCG (Fast
moving consumer goods). This technique is used in every medium like
T.V., radio, newspaper, internet, etc. Consumer ads are done to pull in
the customers who buy products like soaps, shampoos, biscuits etc., on a
regular basis.

Industrial Advertising – The
manufactures and distributors of industrial products demand for this
technique to target industrial buyers. Products like plant and
machinery, fabricated machine parts, raw materials, etc., can be
promoted. Industrial advertisements are seen on trade publications, and
attracts factory owners and businessmen, on a large scale.

Financial Advertising
– This technique is used by the financial industry to advertise
financial products like bank loans, mutual funds, shares, etc. These
type of advertisements are seen in newspapers, magazines, theaters, and
now-a-days, outdoor advertising is also used. Financial advertisements
are not only issued by the advertisers, but also by the banks. This type
of advertising educates the audience on any financial matters.

Political Advertising
– This technique is used by politicians to gain votes. It is specially
done on mass media, and generally targets the common man. It is a new
trend of gaining votes by the political parties. The demand for this
political advertisements are high, especially around the time of
elections. This technique is a challenge to agencies, as they have to
think of an ad campaign carefully, keeping in mind the sentiments of the
people of that area.

These are the various techniques in which
the product is advertised by any creative ad agency. There are many
other techniques to advertise products, according to the category that
they belong to, like lifestyle, B2B, classifieds, retails, etc. These
techniques are used in the present competitive markets to target the
appropriate audience and increase the sales of products and services for
your business.