Connecting Point

One of the
topmost reasons for the high traffic is that the site is the connecting
point of east, central, and west Delhi. It is the interchange station
for two of the busiest lines of DMRC: the yellow line and the red line.
The station is a changing point for the professionals coming from the
red line to the offices in the NCR region of Gurgaon. Advertising at the
station is a wonderful way of targeting working professionals with the
power to buy. Since the metro is a medium used by every income section,
it is a good way to showcase your brand before professionals holding
important positions in their organizations also.

Commercial Area

Kashmere Gate is a busy commercial area with wholesalers and SME
owners. The metro station is a strategic goldmine for brands looking for
productive associations and growth. The commercial establishments make
the area buzz with activity, making it an appropriate place for
advertising.

Tourist Place

Kashmere
Gate is one of the oldest places in Delhi. The name itself refers to a
gate which used to start a road that led to Kashmir (Kashmere being the
British variant in spelling). The area is quite popular for the Heritage
Walks. It is a common site to see foreign and local tourists getting
down at the Kashmere Gate Metro Station to explore the place that was
witness to historic events like the 1857 War of Independence.

Educational Institutes

The IP University is another top drawer for the crowds in the Kashmere
Gate Metro Station. It is a perfect site for targeting the college going
youth of Delhi. Apart from the colleges under the IP University, the
area is a hub for medical and engineering colleges, making it a prime
place for the youngsters.

Violet Line to be added

The development plans at the Kashmere Gate Metro Station include
linking the violet line to it. A part of the Phase III plans involve the
setting up of the Lal Qila Metro Station which would link the line from
Badarpur. This would then provide an additional route from Central
Secretariat to Kashmere Gate increasing the opportunities at the later.
Brands can expect to find more scopes in terms of numbers and audience
segments when Phase III of DMRC gets completed.

Kashmere Gate
Metro Station has always seen heavy rush hours during the office hours
and college hours of 9-11 am and 5-6.30 pm. It is one of the largest
metro stations and has been one of the most promoted sites of TDI, the
Delhi Metro Advertising Agency holding exclusive advertising rights on
it. It has recently seen a spate of advertising campaigns from a diverse
clientele. In one of the firsts for the media, educational institutes
also took part. The unique position of the metro station makes it ideal
for both educational and commercial institutes. Its large size also
allows for the installment of high impact sites that leave a marked
impression on the viewers. The brands advertising at the station are
confident that Kashmere Gate will soon enhance its position as a prime
advertising spot after the expansion works are completed.