Premium Business Travelers

Most of the regular air travelers are the business travelers. They enjoy
good positions in top companies and usually play an influential role. A
key decision maker of a company, traveling on the prospect of a new
deal is always high on enthusiasm. There can be no better time to
impress him than when he is thinking of new alliances. He has a high
standard of living and a high happiness quotient.

First Time Air Travelers

The low cost airlines have increased the volumes of first time air
travelers. A traveler’s first time at an airport is always a time filled
with excitement. There is seldom any Display Board that he does not
read or any part of the airport, at which he does not gawk. He is always
in a good mood as an air travel for the first time is nothing short of
an adventure.

Tourists

The tourists
form a substantial part of air traffic in India. Apart from
international tourists, domestic tourists, too, are increasingly using
the air route to travel to places across the country. These audiences
are in the holiday mood and are often excited about visiting the
destinations.

Well Maintained Infrastructure

The airports are some of the most well maintained places in India.
There is a general feeling of well-being that is typical in airports. No
other transit media in India can match the airports in terms of
discipline, safety, and cleanliness. There is a feeling of elevation in
the air travelers while they wait at the airports. Well-lit
environments, charging points for personal devices, food stalls, etc.,
make the airports some of the most ideal waiting places.

The Thrill of Flying

The medium of air travel never fails to send a sense of excitement.
Even seasoned travelers do not escape the rush when the aircraft
launches into takeoff speed. This anticipation of the experience of
flying ensures that the audiences are in an excited mood.

Duty Free Goods

International air travelers or travelers landing from abroad have the
option of buying duty free products. Considering that the taxes comprise
a major part of the MRPs in India, products can be obtained at pretty
low rates. These put a smile on the lips of the travelers and most make a
beeline towards the duty free shops.

Thus, air travelers,
waiting at an airport, are happy audiences who can be wooed and
attracted much more easily. This is one of reasons for the High Returns
on Investment (RoI) of the Airport Advertising Medium in India. Any
advertiser would prefer an airport audience, sitting comfortably, ahead
of an audience that is struggling to reach their destinations as soon as
possible.