Hair Salon owners need to realize that their business is more about Hair Salon Marketing than it is about Hair Dressing. It doesnt matter how good a product and service they have in their hair salon, if they have no clients then they have no business. The best way to get new and recurring clients is to have a hair salon marketing strategy.
Hair salon marketing doesnt have to be complicated. Here are some simple strategies that may be useful to any hair salon owner:
1.Identify Your Target Market. Who is your ideal customer? Try and be as specific as you can, age, profession, geographical location etc. The more specific you can be, the easier for you to know how to find your target market and then how to market to them.
2.Referral System. Does your business have a referral system? You should be 100% confident that the service you are providing to your clients is the best and that your clients appreciate what you do. That is a great way to advise your current clients that your business grows by way of referrals. Who can they refer to you. As an incentive, for every new client that is referred to you, you should provide something of value to the client that made the referral as a way of showing your gratitude.
3.Previous Clients. Most hair salons have a Database loaded with ex-clients. How about rejuvenating them back to your business. Write, email, send a Postcard or call them. Do something to remind them that you are still around. Offer a Special Promotion for them to come in for a treatment.
4.Provide the Best Service. This truly is an oldie but a goodie. Giving the best service and best quality speaks volumes about who you are. It provides a great sense of value to your client who feels they have received that extra special treatment. Who wouldnt want to stay a loyal client to someone who provides exceptional service and great results? And whats more, they are going to feel more comfortable referring their friends to you. So provide quality and great service and the money will follow.
5.Internet Marketing. Consumers are quickly changing their behaviours in looking for local products and services. The internet is now the most powerful advertising and marketing platform in the world. Your business needs to have a marketing website and that website needs to be positioned on the front page of Google for the best results. The investment may be a little high at the outset, but the return on your investment will quickly turn that in to your advantage. Find a good Internet Marketing Consultant NOT A WEB DESIGNER.
6.Joint Ventures. Who can you joint venture with for a mutual benefit? They dont have to be in the same industry. What about the local 5 star Hotel, or the local New Car Dealer? Set up a system where you provide a coupon for a Free Hair Treatment and a basket of products for their premium clients of the month? How many of those clients will come in for the Free treatment and their basket of goodies? Most of them. Then it is up to you to provide that exceptional service and quality to then retain that person as a client.
7.Conversion and Retention Rate. Look closely at the rate of conversion from enquiry to becoming a client. If you are having plenty of enquiry and yet no conversions then ask yourself why. What are you and your staff saying or projecting to your prospect that do not want to do business with you. This could be the turning point in your business if you understand where youre going wrong and how to fix it. Also look closely at your retention rate. Contact the clients who have not returned and ask them to help your quality assurance for your business. Ask a few quick questions around what they liked and disliked about your hair salon. This is valuable information and should be able to really improve your business.
These simple strategies can help your Hair Salon Marketing immensely and if implemented you will certainly see a positive change in your business. Every single person in your salon needs to be on the same level as you. Customer care needs to be a priority at every step of your business.
Every success to you and your business. Implement the simple Hair Salon Marketing strategies and watch your business explode.