Unity is a term that many people may not associate with business. However, unity is a key principle that can be applied both to people and to technological systems in a business. Unity between workers and unity between systems can lead to vastly higher production; more importantly, unity and good morale leads to satisfied workers who will perform gladly, rather than simply out of duty or even lesser motivations.
Good morale is a symptom of unity in business teams. By good morale we mean esprit de corps — a fellowship that’s created by working together in a common enterprise. Sometimes we may mistakenly think of businesses always being about making money. Pragmatically this is true. However, the best businesses tend to incorporate something more abstract and usually more important than seeking for profits.
Take for example Howard Schultz’s philosophy about Starbucks. In his book Pour Your Heart Into It, Schultz mentions the aim of the company in creating a neighborhood oasis — a place where people can come in and ponder questions over a cup of coffee and listening to jazz. While the coffee is the product and the purpose of the business, the abstract ideal of creating an oasis drives what Schultz does.