Outdoor Advertising India is defined by advertising at its airports
and the metro stations of Delhi. Together, Airport and DMRC Advertising
in India form the 2 mediums that are the most in demand. The nature of
the sites and the opportunities provided by them at the airports and
metro stations in India are ideal for launching promotional campaigns of
brands. Top brands from all sectors of the industry enthusiastically
launch their products and services from the high-valued sites of the
Indian airports and Delhi metro stations. Let us take a look at these 2
pillars of OOH India.
Airport Advertising India
Airport Advertising India was initiated by TDI International India P
Limited in 1986. It provides the cream of the audience for a wide range
of brands. Its affluent audience not only possesses a high buying power
but also holds important positions in various organizations. Installing a
strong image of the brand in their eyes often translates into important
tie-ups and collaborations. Owing to the high dwell time at the
airports, the various displays like Scrollers, Gantries, Translites,
etc., have ample time to effectively pass on the strategized message to
the audience. Unlike the other formats of Outdoor Media like roadside
displays, airports offer a comfortable place for the audience to fall
into the spell of the ad. They are also the places where the brand is
exposed to a worldwide audience. The segments possible to be targeted at
an airport received a boost when the airlines reduced their fares and
the higher middle class was also added in the list of frequent fliers.
This, along with intelligent marketing and expert convincing skills of
top agencies like TDI, has been a key reason for the recent Airport
Advertising Campaigns where new clients from industries, which usually
stayed away from this medium, were acquired.