The Netaji Subhash Chandra Bose International Airport is well placed to
serve as a premier location for high impact Airport Advertising in
India. Throughout the years, it has remained one of the most beneficial
sites for Advertising, for various brands. This article calculates some
of the ways in which placing your brand at the High Impact Ad Sites of
the airport can result in some of the highest RoI (Returns on
Investment).
Gateway to East India
Kolkata is often referred to as the gateway to the eastern parts of
India, and for good reasons. No other place is as well connected, to the
eastern parts of the country, as the City of Joy. Thus, it can be
safely assumed that most of the audiences, traveling towards the eastern
regions will travel through the Kolkata Airport. If a single site can
provide brands with visibility before an entire region of a country as
big as India, it is a site worth its salt. Your brand can effectively
earn visibility before the entire East India, just by advertising at the
Kolkata Airport.
Industrial Hub for the Region
Kolkata serves as the business, commercial & financial hub of
eastern India and the northeastern states. Thus, it is not just any
audience before which your brand gets recognition, but an audience that
has a high potential in being able to aid your brand’s growth. Kolkata
accounts for 50% of the Metal Industry in India. Also, 39 companies
operating from Kolkata are in the ET 500. Thus, it is not just a
question of size and numbers, but also quality. Creating a Brand Image
before such an audience, definitely figures in the to-do list of premier
companies.
Huge Audience
The premier
airport audience attains a new dimension in the criterion of numbers, at
the Airport of Kolkata. Since we are talking about audiences flowing to
all the regions of east and northeast India, we are essentially talking
about large numbers. The airport boasts of 10.3 million annual air
travelers, growing at the rate of 7%. There are only a few other
Advertising Mediums in India that can target such a number from one
place.
Good Infrastructure
Kolkata Airport has been an important connecting airport since its
establishment in the early twentieth century. Its importance resulted in
its always being kept modernized. The year 2005, especially, saw
modernization of the airport at large scales. It is the largest airport
in the eastern parts and the 5th busiest in India. Further developments
and advancements are in progress, which would bring more sets of eyes
for your brand.
High Impact Sites
Due
to the large size of the airport, innovative and High Impact Sites are
possible in the Kolkata Airport. It is one of the rare airports where
the displays can be placed on the ground, creating new levels of impact
with proximity and larger horizontal lengths.
Inclusive Culture
Kolkata is not called the City of Joy for no reason. Imbibing new
traits, innovations and creativity is seamed into the fabric of Kolkata.
Thus, it is not just the structures, which are optimized for
innovations, but the audiences also receive the newer strategies in a
better manner.
The top brands in India keep deriving the unique
Benefits of Advertising at the Kolkata Airport. The airport represents
one of the most successful Airport Advertising Sites in India.