Outdoor Advertising India is defined by advertising at its airports
and the metro stations of Delhi. Together, Airport and DMRC Advertising
in India form the 2 mediums that are the most in demand. The nature of
the sites and the opportunities provided by them at the airports and
metro stations in India are ideal for launching promotional campaigns of
brands. Top brands from all sectors of the industry enthusiastically
launch their products and services from the high-valued sites of the
Indian airports and Delhi metro stations. Let us take a look at these 2
pillars of OOH India.
Airport Advertising India
Airport Advertising India was initiated by TDI International India P
Limited in 1986. It provides the cream of the audience for a wide range
of brands. Its affluent audience not only possesses a high buying power
but also holds important positions in various organizations. Installing a
strong image of the brand in their eyes often translates into important
tie-ups and collaborations. Owing to the high dwell time at the
airports, the various displays like Scrollers, Gantries, Translites,
etc., have ample time to effectively pass on the strategized message to
the audience. Unlike the other formats of Outdoor Media like roadside
displays, airports offer a comfortable place for the audience to fall
into the spell of the ad. They are also the places where the brand is
exposed to a worldwide audience. The segments possible to be targeted at
an airport received a boost when the airlines reduced their fares and
the higher middle class was also added in the list of frequent fliers.
This, along with intelligent marketing and expert convincing skills of
top agencies like TDI, has been a key reason for the recent Airport
Advertising Campaigns where new clients from industries, which usually
stayed away from this medium, were acquired.
Delhi Metro Advertising
The promised OOH heaven of Delhi Metro Advertising also provides the
incentives of a structured surrounding for brand promotions. In fact,
this medium also includes the rest of the segments of target groups.
However, achieving success in the metro medium has been a tricky affair
for most DMRC Advertising Agencies. There have been only a few agencies
like TDI which could turn the promises into effective campaigns. The 22
metro stations where TDI has exclusive advertising rights have been
seeing a healthy round of activity. The campaigns picked up speed
towards the end of December last year (2013), signaling the arrival of
brands at the metro stations for promotional campaigns during the
festive season. The leading Metro Advertising Agencies saw a hectic time
negotiating deals and installing displays at the metro stations. They
are also hopeful that that this excitement will continue throughout the
New Year.
Both of the 2 most popular OOH Mediums in India
emphasize the importance of well-targeted audiences in structured
environments. It is meaningless to throw Ad Displays at random
audiences. Another affecting element is the easiness in measuring the
performance of airport and metro medium and obtaining feedbacks. Any Ad
Agency would know the value of a measurable advertisement. The scope of
improvements which such measurements and analysis brings to the table
often sets newer and higher trends in the industry. Due to the above
reasons, Airport Advertising and Delhi Metro Advertising rule the realms
of Outdoor Advertising India. They are also known as the top mediums of
promotion for the automotive industry and FMCG industry respectively.
The slew of Car Displays by the top automotive companies at the Airports
and the enthusiastic promotions of the latest FMCG goods at the metro
stations bear testimony to the fact.