Airport Advertising India has always been a busy sector since its
inception in 1987. Among the airports in India, 9 have been especially
successful in attracting advertisers from various sections of society.
It may come as a surprise to many that the majority of them are Tier II
and Tier III. This article analyzes each of these 9 and discusses the
reasons for the leading brands to prefer them ahead of the bigger ones.
In a generalization of the causes, their higher growing rate and AAI’s
and Airlines’ current focus on their development are two of the most
important reasons for these 9 airports becoming platforms of opportunity
for Advertising in India.
Chennai International Airport
Chennai International Airport boosts of an annual traffic of 12.9
million air travelers and a growth rate of 7%. The most prominent in the
southern parts, it is used as a fitting platform to advertise before
the third highest traffic. Chennai itself is the fourth largest metro of
the country and is host to a number of top players from various fields.
It accounts for 60% of India’s automotive exports, has 47 companies in
the ET 500 and is the second largest exporter of software in Information
Technology (IT). Chennai is a Mecca for brands belonging to the
Automotive and IT sectors.
Netaji Subhash Chandra Bose International Airport
Netaji Subhash Chandra Bose International Airport, in Kolkata, provides
visibility before an annual traffic of 10.3 million air travelers that
are growing at a rate of 7%. It is one of those OOH Platforms that stays
booked throughout the year. Acting as the gateway to the City of Joy
and to the businesses in the eastern parts of India, this site has
remained a favorite for brands that have looked to expand and establish
themselves in the eastern region. Kolkata is the third largest airport
in the country and accounts for more than half of the metal industry. It
has 39 companies in the ET 500.
Sardar Vallabhbhai Patel International Airport
It is situated in Ahmedabad and has an annual traffic of 4.7 million
air travelers, growing at a rate of 8%. Ahmedabad is considered the
Manchester of the East due to its textile industry. It is also the
business hub of Gujarat which is one of the fastest growing states of
the country. Gujarat is regarded as one of the most business-friendly
states and Ahmedabad, its gateway, has been rated the third fastest
growing city in the world. Cochin International Airport With an annual
traffic of 4.7 million air travelers and a growth rate of 8%, we have
here, a city that is one of the fastest growing Tier II cities. It is
also a very popular destination for spiritual and health tourism.
Goa International Airport
The airport in Goa accounts for the maximum number of chartered flights
and has an annual traffic of 3.5 million air travelers, growing at a
rate of 18%. It is one of the richest states and a tourist paradise of
international acclaim. Hardly any other platform provides an
international audience for your brand in such a capacity.
Pune Airport
It records an annual traffic of 3.3 million air travelers, growing at a
rate of 17%. It is an emerging hub for the IT and Manufacturing
industries. Brands looking for new opportunities get a wonderful
exposure by placing high impact displays here.
Trivandrum International Airport
It has an annual traffic of 2.8 million that is growing at a rate of
43%. Trivandrum is the hub for the IT and Academic institutions in
Kerala. It is another Tier II city that is growing at inspiring rates.
Calicut International Airport
With an annual traffic of 2.2 million, growing at a rate of 7%, it
welcomes travelers to the main commercial city of Kerala. A business
oriented atmosphere, recent boom of the Malls and several upcoming
projects, Calicut provides an audience that is willing to spend.
Tirupati Airport
It has an annual traffic of 0.2 million, growing at rate of 38%. It is
one of the most prominent pilgrimage centers of the world. A major
economical hub in the southern parts, it is another platform that offers
high impact visibility to your brand at a rapidly growing city. Brands
which already use the medium of Airport Advertising in India already
know of the prominence of the above 9 platforms. For the ones looking
for newer and highly effective campaigns, the above 9 can become their
first steps into the medium that rules OOH India.